CASE STUDY
EMI INC. WEBSITE
Equipment Manufacturers International (EMI) is a long-established leader in foundry equipment, engineering, and automation solutions. While their reputation in the industry was strong, their existing website no longer reflected the scale, sophistication, or innovation of their offerings.
The Challenge
Equipment Manufacturers International (EMI) is a long-established leader in foundry equipment, engineering, and automation solutions. While their reputation in the industry was strong, their existing website no longer reflected the scale, sophistication, or innovation of their offerings.
The previous site presented several challenges:
- A dated visual design tied to legacy branding and layout patterns
- Dense content and limited visual hierarchy, making it difficult for users to quickly understand offerings
- A homepage that lacked a strong value proposition and clear conversion paths
- Inconsistent user experience across pages and devices
- Limited flexibility for showcasing EMI’s diverse product lines, services, and partner brands
EMI needed a modern website that clearly communicated their expertise, improved usability, and positioned them as a forward-thinking partner to foundries worldwide.
The Solution
Marketing Options approached the redesign with a focus on clarity, credibility, and conversion. The goal was to create a website experience that felt as advanced and engineered as the solutions EMI provides.
We restructured the site architecture to better organize EMI’s wide range of products and services, making it easier for users to navigate by solution type and business need. Visually, the new design introduced:
- A bold, modern hero section that immediately communicates EMI’s value and industry leadership
- Improved typography and spacing to create clear visual hierarchy and scannability
- High-impact imagery that showcases equipment, automation, and production environments
- Consistent calls-to-action to encourage quote requests and direct engagement
- A cleaner, more contemporary color palette and layout system
The redesigned homepage and interior pages work together to tell a cohesive story—highlighting EMI’s capabilities in molding systems, core production, casting equipment, engineering, and service support—while reinforcing trust through longevity, partnerships, and industry expertise.
The Result
The new EMI website delivers a significantly enhanced digital presence that aligns with the company’s position as a trusted global leader in foundry solutions.
Results include:
- A modern, professional design that elevates EMI’s brand perception
- Improved user experience through clearer navigation and content structure
- Stronger messaging around products, services, and engineering expertise
- A responsive, future-ready website built to support ongoing growth and content expansion
The redesign transforms EMI’s website into a powerful marketing and sales tool—one that better reflects the quality, innovation, and reliability EMI brings to foundries around the world.
Before
After
