CASE STUDY
EPCOR FOUNDRY WEBSITE
A full website redesign for EPCOR Foundry that dramatically upgraded their digital presence, delivering a modern, user-focused experience aligned with their advanced manufacturing capabilities.
The Challenge
EPCOR Foundry’s previous website no longer reflected the quality, capability, or technical sophistication of their aluminum sand casting and prototyping services. While EPCOR is known for high-performance castings and advanced manufacturing processes, their digital presence felt dated and difficult to navigate.
Key challenges included:
- An outdated visual design and layout that lacked hierarchy and clarity
- Dense, text-heavy content that was difficult to scan
- Limited storytelling around EPCOR’s capabilities and differentiators
- A non-modern user experience that did not align with current expectations
- Missed opportunities to highlight process expertise, technology, and credibility
EPCOR needed a website that clearly communicated excellence, reinforced trust, and positioned them as a modern, high-quality manufacturing partner.
The Solution
Marketing Options executed a complete overhaul of EPCOR Foundry’s website—upgrading every aspect of the design, structure, and user experience.
We began by rethinking the site architecture and content flow to better reflect how customers evaluate foundry partners. The redesigned website introduced:
- A bold, modern hero section that immediately establishes EPCOR’s value and expertise
- Strong visual hierarchy with improved typography, spacing, and layout consistency
- High-impact imagery that showcases castings, equipment, and processes
- Clear segmentation of services such as simulation, molding, finishing, quality, and prototyping
- Strategic calls-to-action designed to encourage engagement and inquiries
The updated design balances technical credibility with visual polish—using a refined color palette, modern components, and consistent branding to create a cohesive experience across all pages.
The Result
The new EPCOR Foundry website represents a dramatic transformation from the previous site—delivering a modern, professional digital presence that matches the quality of EPCOR’s work.
Results include:
- A significantly upgraded look and feel that elevates EPCOR’s brand perception
- Improved usability through clearer navigation and content organization
- Stronger storytelling around capabilities, processes, and expertise
- A responsive, future-ready website built to support growth and marketing efforts
The redesign positions EPCOR Foundry as a confident, capable leader in aluminum sand casting and prototyping—making a strong first impression with new prospects while reinforcing trust with existing customers.
Before
After
